Activation Text
Component Description#
Activation Text is a mandatory component, meaning it must always be present on the page. Used at the top of the page to greet users with targeted marketing information.
component preview#
| Onlineshop Assortment | Store Offers |
|---|---|
 |  |
| For Onlineshop "Almost all products available online 365 days a year" | For Store "Good things at low prices" |
| The text describes a proposal to highlight the durability aspect of products. Some users have noticed this aspect, but overall the content is still evaluated independently. We propose to focus the text in collaboration with durable products on the web. | In tests, no one mentioned the headline and everyone still understood the content. As we have little data here, any marketing-based text can work. But it should be short and to the point. Long texts lose the customer's focus and crowd out the other content. |
Recommendations of Use – Do's and Don'ts#
| dos | don'ts |
|---|---|
 |  |
| Do - Use a concise message to get the main point of your promotion across to the user. When previewing your component, try to aim for a maximum of two lines of text. | Don't use too much text, otherwise the other content will be pushed out of the first view. |
| dos | don'ts |
|---|---|
 |  |
| Do - use a concise message in combination with the product's permanent range. | Don't use specific campaigns to advertise in this area. |
SEO-Requirements#
- The Activation Text is also the Heading H1 on startpage
- The heading should be the main-heading of the startpage and is labeled with H1 tag in Mindshift CMS.
- The main-heading and H1 describe the webpage to users and search engines. Wordings which describe the Lidl startpage, like “Lidl” and “Onlineshop” are mandatory. Also include wordings around Lidl USPs and Lidl specific marketing language.
Source references#
- 1CX-Follow-Up_Auswertung.pdf