Ad-tag

Ad-tag component shows to the user that certain component is used for advertising purpose. It is part of legal requirements for advertisements.


Overall styling#

  • The text-style is small.
  • The line-height is set to default.
  • The color is set to gray-darker.

Ad-tag#

  • The symbol has a general basic-white background for image advertisements.
  • The background can be changed to the transparent background when it is placed below a component, e.g. recommendation slider.
  • The ad-tag with transparency background works only on light backgrounds such as e.g gray-background.
  • The expression exclamation-circle is optional for banner elements.
  • The expression exclamation-circle is required for Product Listing ads.
  • The expression exclamation-circle icon triggers a popover.
  • The text-length is limited to a single word only and must be plural if more than one ad is labelled with a single ad-tag.
 SizeAttributesPreviewVariants
LGtext-color: gray-darker
icon-color: gray-darker
background-color: basic-white or transparent
 ad-tag: defaultad-tag: variants
MD-XStext-color: gray-darker
icon-color: gray-darker
background-color: basic-white or transparent
ad-tag: defaultad-tag: variants

Spacing & measurements#

  • The ad-tag is always placed on the bottom right area and is right aligned.

Measurements#

TypesAttributesPreview
Horizontal spacingpadding: 4pxmeasurements: padding
Vertical spacingpadding-top: 0px
icon is vertical centered
measurements: padding
HeightLG: 20px
MD-XS: 17px
measurements: height
Sizeicon: 12x12pxmeasurements: icon size

Spacing#

TypesAttributesPreview
Spacingminimum 4px below different components with transparent background
no other components should be placed in the same horizontal line
measurements: spacing transparent
Spacing0px on images
position: bottom right
measurements: spacing on image

Examples#

PositionPreview
Image adexample: image
Reco slider adexample: reco slider
From legal perspective it is necessary to use the plural form of the text, so that it is clear that all products in the slider are ads.
Product tile adexample: product tile

Our workflow in Sketch#

  • Use the "Overrides"-function to customize your ad-tag symbol (i.e. enter text, with-icon or none icon, choose background color).

Change log#

Changed#

  • Doc: "Ad-tag" | Legal popover explanation and updated reco slider example

Changed#

  • Doc: "Ad-tag" | Example reco slider with section head